After establishing itself as a leading light for electronic music fans and having become a platform for a cluster of artists who have gone on to forge globe spanning careers, the Belgian based, worldwide reaching musical imprint known as Smash The House steps into a new phase with the announcement of its sub-label Generation Smash. Spearheaded by founders Dimitri Vegas & Like Mike, Generation Smash wants to provide opportunities for a new breed of creators by plucking the finest emerging artists of today and help turn them into the stars of tomorrow!
The spawn of a new label under the STH banner is the brothers desire to match the passion and enthusiasm of the new generation of music lovers. Through Generation Smash, Dimitri Vegas & Like Mike will give artists a gateway to bolstering their career and rise through the ranks of the scene, forging strong and creatively-free careers in the music scene. Bringing all the capacity of an established label through the Smash The House team’s knowledge, experience and ability, this project is being launched to offer something fresh and specific to a new class of artists.
«Dance music has grown to become a worldwide entity now. Surely the biggest global youth movement ever!” said Like Mike. «We’ve seen it with our own eyes that and experienced the biggest highs of what can be achieved.» Dimitri Vegas explains their thoughts adding: «So we want to open the door for other artists to realise their goals and ambitions. We feel in order to move a new generation forward you have to give back because from that support there can be growth.»
The ambitions of Generation Smash are to tear down genre barriers and create an open format policy where the music of tomorrow becomes the music of the now. Not cocooning itself to any one sound or style the release schedule will be dictated by the quality of an artist’s music and not by the specifics of what genre or scene it fits into. Under the realm of the electronic dance music, Generation Smash will encourage artists to unleash their artistic flow and find their own voice and style within their music.
Speaking about the Generation Smash label launch Dimitri Vegas commented: «Generation Smash is a venture into discovering talent from any walk of life. From our extensive global tours to the staggering number of high-quality demos we receive, we’re still baffled by the number of artists who are not being given a spotlight to shine under.»
Like Mike added further to say, «Smash The House has grown to become a recording arm with significant label standing, both helping to launch the careers of many artists from Wolfpack to MATTN to releasing music featuring A-list names such as Steve Aoki, Diplo, Wiz Khalifa, and Ne-Yo. But Dimitri and I felt it was time to carve another pathway for the innumerable artists from a wide span of genres that aren’t receiving a specific kind of support.»
«Generation Smash plans to fill that void. We want to be an influencer for nurturing the talent of the future!» concluded Dimitri Vegas.